How Can a Real Estate Agent Help Me Sell My Home?

How Can a Real Estate Agent Help Me Sell My Home?

There are countless decisions to be made when selling a home, and many of them will significantly affect whether or not you make a profit and how much time it takes to sell your home. A real estate agent can offer specialized knowledge in research, marketing and negotiations to help you meet or exceed your goals. According to the National Association of REALTORS®, 82 percent of home sales are the result of agent connections.

What we will do for you:

  • Serve as your advocate and representative when dealing with buyers, buyers’ agents and service providers.
  • Help you establish a fair asking price that also meets your goals.
  • Advise you on how to present your home aesthetically to maximize its appeal to buyers.
  • Design a customized marketing plan that will promote your home 24 hours a day, seven days a week.
  • Tactics can include the MLS, direct mail campaigns, flyers, yard signs, advertising, Internet listings and open houses.
  • Schedule and host open houses and home tours.
  • Screen all written offers and discuss their advantages and disadvantages.
  • Assist you in making counteroffers.
  • Send your documents to your lawyer/notary.
  • Mediate any last-minute obstacles to ensure a smooth, successful transaction.

IMPORTANT TO NOTE: Real estate professionals can represent the seller, the buyer or both. When agents represent both parties, it is called s dual agency. For more in-depth answers, talk with a knowledgeable real estate professional and ask about local practices.

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